HODL is an iconic term in the crypto world.

It originated from a legendary post on the Bitcointalk forum in 2013, where a slightly tipsy user wrote "I AM HODLING" instead of "holding." This typo quickly became adopted by the crypto community as a symbol of resilience and long-term vision.

Today, HODL refers to the act of holding onto your digital assets, not succumbing to panic, regardless of market fluctuations. It’s about believing in blockchain technology and the future of cryptocurrencies, while maintaining your investments over the long term.

HODL + WEAR = Crypto Fashion
HODL pairs with WEAR to create a unique community that blends crypto with fashion

HODLWEAR transforms the spirit of crypto into a strong visual identity through streetwear, allowing those who believe in the future of Web3 to express themselves with style. It’s more than just fashion; it’s a movement.